Establish Your Business Presence in Japan

Marketing research is extremely important and is the first thing you need to do after you have determined to do business with Japan.

You cannot sell your products without knowing the market. You cannot work on your game plan to develop the sales without knowing the market size, the viability of your products, market situation whether growing or falling, your potential customers and your potential competitors.

However, many U.S. companies underestimate the importance of the marketing research. They are in a rush to sell their product and jump to any Japanese companies that first show their interest in their products. In most such cases, they fail.

Our 40 years` experience in the Japanese business development reveals Marketing Research is the Key to Success in entering the Japanese market and developing the sustainable sales. Please remember your competitors in Japan are Japanese companies. They know the Japanese market very well, but they still conduct marketing research on a regular basis as the market is always changing due to controllable and uncontrollable factors.

Marketing research is various activities to investigate the market to gather information to achieve the following objectives.

  1. To know the major players.
  2. To know the major manufacturers.
  3. To know the major competitors.
  4. To know the retailers in different categories.
  5. To know the products and prices.
  6. To understand supply chain system.
  7. To find the business partner candidates.
  8. To understand consumers` needs and wants.
  9. To find the key opinion leaders (KOL).
  10. To understand consumers` behavior and new market trend.
  11. To find opportunity and threat in the market.

If you conduct the marketing research in the right way, you can acquire the ability to do the following.

  1. Create the entirely new market if the existing market has little room for your product.
  2. Execute the marketing strategies and tactics effectively.
  3. Know your strength and weakness compared with those of the other players in the market.

As marketing research is such an important marketing strategy, many successful Japanese companies place very high importance on marketing research and conduct it on a regular basis.

Service Fees & Charges

  1. First consultation by phone: Free of charge (1 hour)
  2. Retainers fee: US$500.00/month. The fee covers the following services.
    • You can ask us unlimited number of questions by phone or email about Japanese business. We will answer the questions to our best knowledge by phone or email. We will also provide our advice or recommendations to you whenever we deem appropriate.
    • We will make Various on-line researches to gather information on the Japanese market and industry to develop and enhance the sales of your products.
    • You can cancel retainers arrangement with one month prior notice.
  3. Business support charges:
    • Full business day at client`s office: US$200.00/day plus business expenses.
    • Full business day in Japan: US$300.00/day plus business expenses.
    • 2-week business support in Japan: US$2,800/14 days plus business expenses.

Business Expenses include Air ticket, Hotel, Train, Monorail, Taxi, Bus, Phone, Mail, and other agreed-upon expenses. Receipt for every expense will be submitted.